| Creative Solutions >> Omnia Botanica |
| Omnia Botanica |
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Omnia Botanica is a range of products for beauty care
• Made of 100% natural ingredients
• For face, hair and body, such as creams, shampoos and treatments
• Sold in the modern distribution retail outlets such as hyper and supermarkets. |
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| We want the Creators to develop the new image of Omnia Botanica able to deliver its unique positioning (points 3, 4, 5 and 6).
The task is to improve the current image and give birth to a distinctive packaging (for skincare products) which today lacks in modernity and needs to deliver more emotionality.
Also we would like to improve our logo by making the name of the brand more readable on it. |
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| !!! Update as of August 29, 2008 !!! |
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| Based on the comments to their Pitch, Omnia Botanica would like to point out several points:
1) There are 2 objectives of the Pitch: create new logo and redesign the package. What is important is that you can change the logo completely, if you are sure that it is reasonable.
2) The product is sold in mass market stores in Italy. So, there is no need in the exclusive, spa or perfumery approach :)
3) The preferable format for Solutions is jpg (or pdf). The max. size is 3 MB. |
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!!! The end of update !!! |
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Core target is represented by women 30-45 y.o. with the following characteristics:
• Up to date
8 Sef confident
• Simple but polished in her lifestyle
• Loving natural things
• Dynamic (most likely actively working)
• Open and friendly character. |
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| Omnia Botanica is the 100% natural range that gives the pleasure to be beautiful thanks to botany. The performance of innovative active principles combined with the reassurance of the natural origin. |
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| The most advanced cosmetic research applied to the Italian botany tradition. |
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| Omnia Botanica is a woman who loves escaping from the stressful urban life though natural choices that give her relax and well-being. She is natural, warm, dynamic but attentive to traditions , performing and reliable. |
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| The job will appear on all products’ packaging.
Then, it will be extended to communication materials such as the merchandising (floor/counter stands), the website (www.omniabotanica.com) and all ATL/BTL advertisements. |
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| We would like to receive the Solutions in the format of jpg, ideally supported by the concept description. |
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